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Teaching Ethos, Pathos, Logos with Commercials | Rhetorical Device Activity

Rated 4.76 out of 5, based on 423 reviews
4.8 (423 ratings)
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Language Arts Classroom
7.9k Followers
Grade Levels
8th - 12th, Homeschool
Standards
Formats Included
  • Zip
Pages
32 pages
$3.89
$3.89
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Language Arts Classroom
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What educators are saying

The commercials really engaged my gifted 7/8 class. It was a great supplemental resource for our debate unit.
The use of commercials was a great starting point to try and initiate discussions with the class. Students were much more engaged which helped start off the class right.

Description

Teaching ethos, pathos, and logos is paramount for older students. They should understand these famous persuasive techniques to better their speeches and papers. When teaching rhetorical analysis, you will also cover ethos, pathos, and logos.

This bundle demonstrates examples of ethos, pathos, and logos with commercials and asks students to analyze how these incorporations persuade audiences. As a culminating activity, students will sort topics into their best label: ethos, pathos, or logos.

Included in this ethos, pathos, and logos activity:
✓ Power point: covers the definitions of ethos, pathos, and logos; examines audiences; includes four (clean, school-appropriate) commercials links.
✓ Questions: includes analysis of each commercial through the persuasive techniques.
✓ Culminating questions (can be done alone or in groups): ask students to evaluate and judge the best incorporation of the persuasive techniques, and to apply the knowledge to their speaking and writing.

✓ A "sort." The topics are editable. Print and cut the pieces, and ask students to sort the speech topics into an ethos, pathos, or logos pile. Ask them to defend their answers.

Suggestions for use are included.

I have coached a speech team for four years as well as taught a public speaking class for seven years. I have used commercials to emphasize that famous speakers and marketers use exactly what I want students to use: ethos, pathos, and logos.

This product is also in the Public Speaking Unit: Impromptu, How-To, Narrative, Informative, and More.


Do you need more public speaking activities?

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Prized Possession & Favorite Person Speech Assignments

Teaching Audience Analysis with Commercials

Monroe's Motivated Sequence Unit

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Total Pages
32 pages
Answer Key
Rubric only
Teaching Duration
2 hours
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Standards

to see state-specific standards (only available in the US).
Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 9–10 topics, texts, and issues, building on others’ ideas and expressing their own clearly and persuasively.
Evaluate a speaker’s point of view, reasoning, and use of evidence and rhetoric, identifying any fallacious reasoning or exaggerated or distorted evidence.
Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 11–12 topics, texts, and issues, building on others’ ideas and expressing their own clearly and persuasively.
Evaluate a speaker’s point of view, reasoning, and use of evidence and rhetoric, assessing the stance, premises, links among ideas, word choice, points of emphasis, and tone used.

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