As a teacher, principal, and district-level curriculum coordinator, Aaron Daffern has been educating students in Texas since 2000. Using his experience as a professional educator, Daffern offers an exciting solution to the classroom engagement dilemma: tapping into student motivation. Daffern synthesizes over 30 years of educational research into his CRAVE model of student motivation. In trying to uncover what social-cognitive researchers have discovered about what drives students to do what the